The founder.

Crystal Proenza is a strategic consultant that takes a coaching approach. She is known for her ability to empower leaders and drive performance, especially in times of change or challenge.

Having spent over a decade in senior leadership roles across business, tech and communications, Crystal is a seasoned veteran in creating, evaluating and executing strategy. From startups, to expanding international organizations, her background includes two successful acquisitions, including leadership through transitions.

Working with Crystal is a partnership. She calls on her experience of having been in the leadership seat to understand what clients need, using a mix of coaching and consulting to create conditions for people to do their best work. She advises executives as they drive peak performance for themselves and their teams, all with a focus on intentional leadership, communication and systems that can adapt.

Her work on executive teams has helped leaders to achieve exponential growth, create and scale culture, and successfully navigate dynamic business challenges. She founded Growth Mindset as a strategic consulting firm that takes a stand - exponential revenue growth is only possible if an organization’s leaders are engaged in their own growth and empower the growth of their team members.

Connect with Crystal on LinkedIn to learn more about her leadership philosophy.

Armine Kalan
Consultant

Armine specializes in consulting with leaders and their team members, employing empathy and open communication to foster trust and connection. She utilizes her direct operating experience to help clients thrive in today's dynamic business landscape.

She is dedicated to providing guidance and support to empower talented individuals at all levels, helping them identify opportunities for growth and development. Her passion lies in helping people and organizations excel by offering strategic guidance and mapping out personalized career paths.

She is renowned for her exceptional leadership skills in challenging high-growth and fast-paced environments. With nearly a decade of expertise in her field, she has successfully leveraged the strategic advantages of building and nurturing robust company cultures across multiple companies.

Connect with Armine on LinkedIn to learn more about her professional journey.


Ebet Ordoñez
Head of Administration

Ebet brings over thirty years of experience in supporting senior leaders to her role, where she leads the administrative function. She has expertise in providing superior executive support and project management across several business sectors including commercial real estate, banking, reinsurance and consulting organizations.

Her teamwork and dedication to providing outstanding organization/project management support is unparalleled, and allows the Growth Mindset team to maximize time for efficiency. Ebet’s unique, creative, and thoughtful approach enables the team’s ability to deliver purpose driven projects and touch points that delight our clients.

Connect with Ebet on LinkedIn to learn more about her thoughtful approach to client administration.

The growth mindset philosophy.

A company’s approach to leadership is key to a culture of success. Leaders are able to achieve aggressive goals if they:

Lead by example.


Empower talented people.


Focus on culture.


Communicate openly & frequently.